Presentation folders are not only designed to contain vital marketing tools like brochures, bound presentations, DVDs and CDs, but are also a form of promotion. Presentation folders are professional ways to distribute press kits, samples, product information, sales presentations or a combination of these materials.
Instead of presenting important marketing or sales tools in a plain, store-bought folder, you are presenting them in a customized, professional folder designed to meet your business’s needs. Better yet, custom presentation folder printing will highlight your specifically developed brand.
When you decide to choose custom presentation folder printing, remember these printing tips.
- Selecting Folder Size – If you plan ahead of time what your presentation folder will contain, you’ll be better equipped to order the folder size you need. The standard folder size is 9 by 12 inches, but you might not need one that large because you’re including a small product sample and promotional DVDs, for instance. Should your planned folder contents be printed on legal paper, for example, you’ll need to increase the length to 14.5-inches.
- Type of Folder Paper – Your custom printed presentation folder will represent your business on paper and should make a favorable impression. The best choice is double-sided coated paper, but if your budget only allows for single-sided, just be aware that it’s not as durable and shouldn’t be overloaded with a large sales presentation, for example.
- Number of Pockets – Carefully planning what will be inserted in the folder will help you choose the amount of pockets. Do you need multiple pockets so that each marketing tool has its own place or will a single pocket on each side work best?
- Make Room for Accessory Slits – If you plan to insert accessories, like DVDs, business cards, pre-printed envelopes for requesting additional information, or even an introductory letter, all will benefit from a specially designed accessory slit in the folder to prevent items from sliding out of the folder’s regular pockets.
With careful planning, you can make the most of your custom printed presentation folders and be prepared when discussing your needs with your printer. Being prepared means your presentation folders will effectively represent your business in a professional light and make potential customers take your business seriously.